Industrial supply and manufacturing
John Henry Foster
Our deep organizational overhaul of John Henry Foster’s website helped align their 50+ years of manufacturing expertise with the modern online experience their buyers expect.
- Custom Web Development
- Web Design
- CMS Migration
The starting point
The challenge.
- Industry
- Industrial supply and manufacturing
- Project focus
- Website design, website migration, custom web development
When they first approached St. Louis Web Design Company, John Henry Foster’s website was not reflective of their extensive experience in the manufacturing space. The site was outdated, and it failed to display the extensive depth of their engineering, maintenance, and repair services.
On top of that, their product SKUs were in disarray, making it difficult for customers to locate or purchase the items they needed. Meanwhile, their competitors’ sites were much better off, making it challenging for John Henry Foster to differentiate themselves in a competitive manufacturing environment.
The work
The approach.
A website redesign
We began by familiarizing ourselves with John Henry Foster’s history and experience in the pneumatic and automation solutions industry. We let that expertise guide their site redesign, outlining essential information about their range of services and products alongside refreshed branding and customer testimonials.Migration and reorganization
Building their new site involved migrating over 1,500 webpages and thousands of product listings. Our web development team managed the process carefully to ensure information stayed accurate and SEO value remained preserved. The result was an organized product and services catalog that’s efficient and intuitive.Custom lead generation solutions
To assist with their growth goals, we implemented a zip code search feature on John Henry Foster’s new site that allows users to find the company’s staff members in their region. They experienced a higher volume of leads as a result and saw an increase in the conversion rates of those leads.
The result
The difference.
- A refreshed and modernized website
- A streamlined product and services portfolio
- Tailor-made development solutions that capture leads